Red Band Trailer for ‘Mad Heidi’ Serves Up Literal and Metaphorical Cheese

Credit: Raven Banner

I honestly don’t know where to start with the ‘Mad Heidi’ trailer. Anything I say is going to sound like I’m making fun of it, but truly, it is making fun of itself in the most fantastic ways. It would not have occurred to me to want the classic Swiss tale of Heidi to be reimagined as a bloody dystopian battle against cheese fascists but ok, let’s go! It’s ridiculous, it’s visceral, it introduces the concept of fondue boarding!

This is a first feature for directors Johannes Hartmann and Sandro Kopfstein. The cast features Alice Lucy, Max Rüdlinger, Casper Van Dien, and David Schofield.

Mad Heidi’ will get a one night only Fathom Events theatrical release in North America on Wednesday June 21st, 2023, at 7:00pm.

In a dystopian Switzerland that has fallen under the fascist rule of an evil cheese tyrant (Van Dien), Heidi (Lucy) lives a pure and simple life in the Swiss Alps. Grandfather Alpöhi (Schofield) does his best to protect Heidi, but her desire for freedom soon lands her in trouble with the dictator’s henchmen. When pushed too far the innocent Heidi transforms into a kick-ass warrior who sets out to liberate her country from the heinous cheese fascists. Mad Heidi is an action-adventure exploitation extravaganza based on the popular children’s book character Heidi and the world’s first Swissploitation film.

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Credit: Raven Banner