Blumhouse Announces New Gaming Divison ‘Blumhouse Games’

Blumhouse Games
Credit: Blumhouse // Blumhouse Games

Horror juggernaut Blumhouse has announced they will be launching Blumhouse Games. The multimedia company behind M3GAN and The Black Phone will now be reaching out into the PC, console, and mobile gaming worlds.

Blumhouse Games will aim to collaborate with indie game developers to bring more terrifying stories to life. Rather than adapting its own IP, the new company is looking to offer financial support to projects under $10 million.

Credit: Blumhouse

Along with the subsidiary announcement, two key roles were also announced. Video game producer Zach Wood will be the President while Don Sechler will be its CFO. Wood brings his expertise with 30 shipped games during his time at Arkane Studios, Sony’s Santa Monic Studio, and Iron Galaxy.

“Through my time in the industry, I’ve had the good fortune of working closely with developers to bring their ideas to life. There’s a unique opportunity for horror and genre in the indie game space, and I’m thrilled about teaming up with Blumhouse to meaningfully leverage the company’s brand, reputation, and creative talent,” said Wood over the opportunity.

Meanwhile, Sechler has headed finance, operations, and strategy for Sony’s PlayStation division. His work has brought a number of deals to bring a wider range of games to the PlayStation platform. Before his work in operations, Sechler was a key component in reforming PlayStation’s relationship with game creators. Sechler’s deals invested over $150M in indie game content for the platform.

Blumhouse is not the first studio to move from the big screen to the computer screen. Entertainment giants like Netflix, Annapurna, and Skydance have started to invest more into the gaming industry. But Blumhouse Games’ approach by amplifying smaller developers to “enable innovations” and push “creative boundaries” might just push them to the top.